New Balance Season In The Balance
Having just acquired two brands of LaCrosse gear, New Balance wanted to create an online web series about the sport. My job was to design and implement the site and all related online digital extensions of the series. These included an interactive locker room where visitors to the site could check out the gear based on position and functionality, the overall site housing the series, digital media to support the episodes, and social media posts and mediation. The series was a success and ended up having a place on New Balance’s brand site.