Budweiser Band of Buds
I was the digital creative director and art director for Budweiser’s Band of Buds for two years. The program relied heavily on a custom social network that we designed and built specifically for the contest. In 2011 our work won an EX award for Best Brand-Related website. As the creative director for all the related digital pieces I had to work closely with copywriters to devise crew challenges and all related web copy, video editors for related content, strategists, developers and project management for all technical aspects, and print and event creative to make sure we had seamless cross program integration. Great care was taken to ensure that all digital assets utilized by crews and fans were optimized to work across a variety of computing and mobile devices.
I was also called upon to supervise the event photographers for both Vegas finales, which got me interested in pursuing photography.