Illustration | Design | Photography | Music

Bud Light Platinum Launch Concept


InBev decided to expand their offerings in the light beer category with the launch of Bud Light Platinum. They turned to Momentum for ideation. Working closely with my copywriter, we designed a look and approach to amp up excitement. Based around the idea of “Going Platinum”, a term borrowed from the music industry, we devised a contest and social platform around an exclusive engagement with Lady Gaga.